When he is not busy making superhit blockbusters like ‘Transformers: Age of Extinction’ or ‘The Departed’, Hollywood superstar Mark Wahlberg also has a side interest in bodybuilding and fitness. More of a passion to him (besides acting), the two-time Academy Award nominee has always insisted on the importance of fitness and working out being essential to a healthier body. He has also played a criminal bodybuilder in Michael Bay’s ‘Pain and Gain’ in 2013. With that spirit, the $400 million worth actor has stepped up to devote his time to saving a fitness franchise he partially owns.
The franchise Wahlberg has been associated with for many years now, is called F45. Saving it from “dying” out could mean a huge boost for fitness enthusiasts in and around the area. Wahlberg, who is one of the highest-paid actors in Tinseltown, is all set to do a series of promotions to help save it.
Mark Wahlberg is fully dedicated to this objective
F45 has faced a series of troubles in recent times. From plunging share prices to shakeups in the board to class actions looming over its head, the fitness empire is teetering on its edges. Mark Wahlberg, besides offering personal training, is also the Chief Brand Officer of the franchise. He will be conducting a few training sessions soon.
Wahlberg said to The Daily Telegraph, “I really love helping inspire people with my commitment to fitness and hearing from the people I have inspired. From its start, F45 has differentiated itself by its innovative workout. What I know for sure is that innovation is going to continue to be at the core of what’s to come. I’m very excited about the future.“
With this, the fitness fanatics who enjoyed their time in there are blessed with the good news. The company, which has been through a lot, might come back from the dead after all.
From countless troubles in recent times, F45 might have a future after all
The co-founder Adam Gilchrist has tried his level best to save it too. He tried retaining higher-up positions of employees who had resigned. Gym gear was cleared, and 45% of its corporate staff were let go as a part of the restructuring. It was a total bloodbath. Even Mr. Gilchrist, who was the CEO, suddenly stepped down in July 2022.
However, a big step from a major A-list star might just be what they needed. The special ‘week-long’ promotion named after the Boogie Nights actor will soon start. Mark Wahlberg, who had already invested $450 million previously, wouldn’t mind putting in more effort to save his dear brand.
His previous efforts also included hiring David Beckham as Global Ambassador in 2021 and roping in NBA star Magic Johnson at $4 million for promotional purposes. The company might just emerge from troubled waters after all.
Real Deal Team
F45 needs to keep hiring younger stars to put out front… Wahlberg has lost his muscles in old age just like Schwarzenegger did…